Final Ads

These are the final advertisements for my Chic Kit Ads.

Commercial Advertisement

Branding/Image

Industrial/Wholesalers

RDS Ad Roughs

Here are my 10 roughs.  Please pardon the stick figure and my lack of drawing ability.  My idea is to have a model with a handbag or just a handbag posed in front of a cold, military type image.

Possible Pictures for Chic Kit Ad

These were taken at the Fort MacArthur Military Museum in San Pedro. 

Word and Images Map

Vision 218 T-Shirt Designs

I've been playing around with some ideas for the Vision 218 design submission.  Here's what I've got so far.

More Nuclear Assignment Research

More Words and Images:

Posh - elegant or stylishly luxurious

Flair - stylishness or originality

Fearless - lacking fear

Utilitarian - designed to be useful or practical

Practicality - the quality or state of being practical

Confident - self-assurred

Contemporary - following modern ideas or fashion in style or design

More slogans:

Prepared Flair

Prepare. Flair.

Fashionably Ever-prepared

The Fearless Woman

Chic Kit

Savvy Survival Kit

Savvy. Stylish. Secure.

Nuclear Survival Kit Research

Intent/Target audience/Competitors

This survival kit will be the ultimate accessory.  The target audience will be savvy and fashion-conscious women who also want to be prepared.  They will be cutting-edge and in tune with new styles and fashions.  My advertisements will be persuasive. The competitors will be regular purses and nuclear survival kits that are not mobile. 

10 Words:

Stylish – Sophisticated and fashionable. Impressive.

Prepare – Make something or somebody ready.  Make something by putting things together.  Equip somebody.

Hip – Fashionable.

Avant-garde – Artistically new.

Trendy – Currently fashionable.

Conscious – Intentional.  Well-informed.  Concerned with something.  Functioning with individual's knowledge.

Organized – Efficient.

Discerning – Very selective in judging.

Shrewd – Clever and probably accurate.  Good at judging people or situations.

Security - State or feeling of safety.  Freedom from worries of loss.  Precautions to maintain safety.

5 Slogans:

The Hip Survival Kit

Discerningly Hip

Stylishly Prepared

Consciously Stylish

Style Conscious

10 Resources:

(book) Fashion: Design Course by Steven Faerm

(book) Fashion: Concept to Catwalk by  Olivier Gerval

(handbag shopping website) www.zappos.com

(online news article about nuclear survival kits) http://www.abc17news.com/news.php?id=1369

(online information on nuclear energy) http://www.energy.ca.gov/nuclear/overview.html

(online information on nuclear energy) http://www.epa.gov/cleanenergy/energy-and-you/affect/nuclear.html

(online news article about nuclear disaster in Japan) http://topics.nytimes.com/top/news/business/energy-environment/atomic-energy/index.html

Vogue magazine

Allure magazine

Elle magazine

Freak Show Final

Here's my final draft of my Freak Show poster.  I made changes according to the critique and like the way it came out.  The text is easier to read on the actual poster.

Freak Show Advertisement

Here are my Freak Show posters.  I did the pictures in Photoshop and then brought those into Illustrator.

I did one in black and white and another in color.

Freak Show Rough

The target Audience for my poster is school age children, ages 6-12.

My intent for this poster is to create an image for the Freak Show that portrays intrigue and encourages curiosity and acceptance.  I want to show that although it can seem scary, it presents a great opportunity for learning how to view things in a different light.  I chose April Greiman because I liked her use of photography and text.  Her images can be bright and a bit more playful, which might translate to the target audience well.

I combined words to make the slogan, "Wonderwhimsical Curioddities". 


I made 10 roughs but the one I'm using is a combination of 3 of the roughs.  I scanned in the roughs layered on top of each other so try to look past the clutter.

I like her use of text in these designs.

 Here are some examples of April Greiman's work that I used for inspiration.

I like the clean design, shapes, and use of text in this design.