RDS Ad Roughs

Here are my 10 roughs.  Please pardon the stick figure and my lack of drawing ability.  My idea is to have a model with a handbag or just a handbag posed in front of a cold, military type image.

Possible Pictures for Chic Kit Ad

These were taken at the Fort MacArthur Military Museum in San Pedro. 

Word and Images Map

Vision 218 T-Shirt Designs

I've been playing around with some ideas for the Vision 218 design submission.  Here's what I've got so far.

More Nuclear Assignment Research

More Words and Images:

Posh - elegant or stylishly luxurious

Flair - stylishness or originality

Fearless - lacking fear

Utilitarian - designed to be useful or practical

Practicality - the quality or state of being practical

Confident - self-assurred

Contemporary - following modern ideas or fashion in style or design

More slogans:

Prepared Flair

Prepare. Flair.

Fashionably Ever-prepared

The Fearless Woman

Chic Kit

Savvy Survival Kit

Savvy. Stylish. Secure.

Nuclear Survival Kit Research

Intent/Target audience/Competitors

This survival kit will be the ultimate accessory.  The target audience will be savvy and fashion-conscious women who also want to be prepared.  They will be cutting-edge and in tune with new styles and fashions.  My advertisements will be persuasive. The competitors will be regular purses and nuclear survival kits that are not mobile. 

10 Words:

Stylish – Sophisticated and fashionable. Impressive.

Prepare – Make something or somebody ready.  Make something by putting things together.  Equip somebody.

Hip – Fashionable.

Avant-garde – Artistically new.

Trendy – Currently fashionable.

Conscious – Intentional.  Well-informed.  Concerned with something.  Functioning with individual's knowledge.

Organized – Efficient.

Discerning – Very selective in judging.

Shrewd – Clever and probably accurate.  Good at judging people or situations.

Security - State or feeling of safety.  Freedom from worries of loss.  Precautions to maintain safety.

5 Slogans:

The Hip Survival Kit

Discerningly Hip

Stylishly Prepared

Consciously Stylish

Style Conscious

10 Resources:

(book) Fashion: Design Course by Steven Faerm

(book) Fashion: Concept to Catwalk by  Olivier Gerval

(handbag shopping website) www.zappos.com

(online news article about nuclear survival kits) http://www.abc17news.com/news.php?id=1369

(online information on nuclear energy) http://www.energy.ca.gov/nuclear/overview.html

(online information on nuclear energy) http://www.epa.gov/cleanenergy/energy-and-you/affect/nuclear.html

(online news article about nuclear disaster in Japan) http://topics.nytimes.com/top/news/business/energy-environment/atomic-energy/index.html

Vogue magazine

Allure magazine

Elle magazine

Freak Show Final

Here's my final draft of my Freak Show poster.  I made changes according to the critique and like the way it came out.  The text is easier to read on the actual poster.